The Blair Witch Project and Modern Marketing
Download at Archive.org How did The Blair Witch legend get so big? How deep was its impact on modern marketing? Films Discussed: Slacker (1990) Clerks (1994) Curse of the Blair Witch (1999) Star Wars: Episode I - The Phantom Menace (1999) The Blair Witch Project (1999) Book of Shadows: Blair Witch 2 (2000) 2012 (2009) Wrong Turn 6: Last Resort (2014) Blair Witch (2016) Sources: https://eprints.qut.edu.au/41191/1/BLAIR_WITCH_Unpublished_Teaching_Case_Study_Jon_Silver_%281999%29.pdf https://movies.stackexchange.com/questions/27281/what-was-the-first-website-to-be-created-specifically-to-promote-a-movie https://broadly.vice.com/en_us/article/gyxxg3/they-wished-i-was-dead-how-the-blair-witch-project-still-haunts-its-cast https://variety.com/2016/digital/news/snapchat-360-video-ad-sony-dont-breathe-1201839237/ https://www.thedrum.com/news/2016/09/23/how-the-original-blair-witch-project-ushered-new-era-viral-movie-marketing ...