The Blair Witch Project and Modern Marketing

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How did The Blair Witch legend get so big? How deep was its impact on modern marketing? 

Films Discussed:
Slacker (1990)
Clerks (1994)
Curse of the Blair Witch (1999)
Star Wars: Episode I - The Phantom Menace (1999)
The Blair Witch Project (1999)
Book of Shadows: Blair Witch 2 (2000)
2012 (2009)
Wrong Turn 6: Last Resort (2014) 
Blair Witch (2016)

Sources:
https://eprints.qut.edu.au/41191/1/BLAIR_WITCH_Unpublished_Teaching_Case_Study_Jon_Silver_%281999%29.pdf

https://movies.stackexchange.com/questions/27281/what-was-the-first-website-to-be-created-specifically-to-promote-a-movie
 
https://broadly.vice.com/en_us/article/gyxxg3/they-wished-i-was-dead-how-the-blair-witch-project-still-haunts-its-cast

https://variety.com/2016/digital/news/snapchat-360-video-ad-sony-dont-breathe-1201839237/

https://www.thedrum.com/news/2016/09/23/how-the-original-blair-witch-project-ushered-new-era-viral-movie-marketing

https://www.site-seeker.com/blair-witch-project-still-greatest-marketing-campaign-15-years/

https://www.denofgeek.com/us/movies/blair-witch/258509/blair-witch-and-the-rise-of-viral-movie-marketing 

https://www.rollingstone.com/movies/movie-news/space-jam-forever-the-website-that-wouldnt-die-70507/ 

https://www.thrillist.com/entertainment/nation/blair-witch-project-true-story-burkittsville-maryland

http://www.ihorror.com/copies-wrong-turn-6-indefinitely-recalled/

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There's Probably No Time by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
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